Category:
Marketing
Location:
Central Office Saskatoon, SK, CA S7N 1K4
Main Duties
Reporting to the Manager of Digital Marketing, this position plans, executes, and optimizes paid digital advertising campaigns to enhance brand visibility and drive engagement for SIGA’s seven casinos. The goal is to ensure alignment with SIGA's marketing strategies by collaborating with other marketing functions, and focusing on data-driven strategies to maximize campaign performance. Additionally, the Digital Advertising Specialist will continuously monitor trends and metrics to optimize results and adapt to evolving advertising platforms and techniques.
Responsibilities include: Developing and executing digital advertising campaigns across platforms. Monitoring and optimizing campaign performance by analyzing metrics and adjusting strategies to optimize ad spend, improve click-through rates and increase conversions. Collaborating with marketing teams to ensure digital advertising campaigns are in alignment with SIGA-wide marketing initiatives and goals. Researching and implementing new digital advertising tools and trends, ensuring SIGA remains competitive in the digital space; and generating reports on key performance indicators and present findings to the marketing team for future strategy considerations. Participate in other projects and activities as required, in support of SIGA’s priorities.
Conditions of Employment
Successful candidates are subject to a background check as well are required to obtain and maintain a gaming employee Certificate of Registration from the Saskatchewan Liquor and Gaming Authority (SLGA)/Indigenous Gaming Regulators (IGR).
The minimum age to work in a casino or any area where gaming can be seen is 19 years of age.
Must possess valid Saskatchewan Driver’s License and acceptable driving record.
Some SIGA locations operate in a high sensory environment. You may be required to work in an environment where you will be exposed to tobacco smoke, high noise levels, flashing and blinking lights, and a congested workplace. SIGA adheres to all occupational health and safety regulations and makes every effort to limit the adverse effects of these elements.
As our organization values employee and patron safety, SIGA has instituted a Drug & Alcohol policy for its employees.
Compliance with all regulatory requirements as may be applicable to your position including but not limited to both SLGA requirements and the Anti-Money Laundering requirements set out in the Proceeds of Crime (Money Laundering) and Terrorist Financing Act and regulations and policies made thereunder by Canada and FINTRAC.
About Saskatchewan Indian Gaming Authority
SIGA provides first-class entertainment to patrons across Saskatchewan through our seven casino destinations. SIGA casinos deliver entertainment and excitement, offering slot machines, live table games, electronic table games, live on-stage entertainment and food and beverage services. SIGA employees provide a second-to-none customer service experience, rooted in traditional First Nation hospitality and culture. Under The First Nations Gaming Act, 1995, the Federation of Sovereign Indigenous Nations, formerly the Federation of Saskatchewan Indian Nations Inc. (FSIN), created the Saskatchewan Indian Gaming Authority. Since 1996, SIGA has been incorporated under The Non-Profit Corporation Act, 1995, of Saskatchewan with all profits returned to our beneficiaries.
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